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Automation of layoutplanning
Pavlíček, Michal ; Zemčík, Oskar (referee) ; Hlavenka, Bohumil (advisor)
This thesis deal with suggestion of program, which channelize technologist-planner whole tasks which are unit with projection. Deal with capacitive calculation methods and technology projection methods. This methods were implementing in program Excel and AutoCAD. It was reaching configurational guide in html format, which unit whole section of program.
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Applying of the Neuromarketing in Customer Behaviour Analysis
Doležel, Libor ; MBA, Michael Hanzelka, (referee) ; Chalupský, Vladimír (advisor)
The goal of this bachelor thesis is to analyze attitudes of costumers towards brands with method of measuring reaction times, respectively with the implicit association test, which is a tool of the neuromarketing. Individual methods and technics used in neuromarketing are divided in the theoretical part, along with its ethical issue and there is also a peek at brand. The analysis part is focused on the analysis of obtained data from respondents. In the recommendation part we focus on possible change of customers’ attitudes towards brands.
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Augmented User Interface
Vladík, Ondřej ; Beran, Vítězslav (referee) ; Najman, Pavel (advisor)
The purpose of this thesis is to design and implement an augmented user interface for widget management which uses a camera-projector system. Implement also includes a library of functions for semi-automatic calibration of this system. An interface to control the widgets using markers was designed. Various markers are arranged on the desktop (desk, wall or table) . The camera captures these markers in a camera image.The position of the markers in space is then determined from the camera image . Widgets are projected on the desktop next to the markers. User can freely move those markers and the widgets will follow the markers.
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The Analysis of Product Placement in Movie - James Bond
Bartalová, Jana ; Kruml, Milan (advisor) ; Jirák, Jan (referee)
The aim of this diploma thesis, entitled "The Analysis of Product Placement in Movie: James Bond", is primarily a quantitative and qualitative content analysis of five films, specifically those featuring Daniel Craig as Agent 007. Due to his announcement of the end in this longest running and most successful film franchise in history, I decided to conduct a comprehensive analysis of product placement, as it is very important to this film and one of the most significant if you say product placement in filmmaking. So, this is specifically an analysis of Casino Royale, Quantum of Solace, Skyfall, Spectre and No Time to Die. The first part is devoted to product placement as such its definition, history, types, advantages and disadvantages or regulation. The second part contains information about the origin of James Bond, its creator Ian Fleming, the predecessors in the film franchise and the style of Agent 007. The third section is devoted to the individual films, and includes the names of the filmmakers and cast, the content of the film, and the curiosities and brands that appear in the film. The fourth section is a quantitative analysis that looks at the portrayal of product placement in the plot of the film and includes information on which brand or industry appears most often or the total minutes...
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Communication strategy of Peugeot Czech Republic in 2012-2014
Vaněk, Petr ; Klimeš, David (advisor) ; Strielkowski, Wadim (referee)
The first part of this bachelor thesis "The communication strategy of Peugeot Czech Republic in the years 2012 - 2014" focuses on the introduction of the theoretical base, which is essential part of the other parts of this thesis. There are introduced concepts such as marketing mix and communication mix and the term "major sport event" is here defined. The second part contains a presentation of the French brand Peugeot and its Czech branch Peugeot Czech Republic. The history of this big French company is described and via descriptive method there is defined the situation of Peugeot Czech Republic in the current Czech car market. In the third, fourth and fifth part of this thesis there is an analysis of the communication strategy of Peugeot Czech Republic in the years 2012 - 2014. Firstly, there are always listed the sporting events of the current year, followed by a brief summary of all campaigns by the company Peugeot Czech republic from the same year and in the last parts there are compared major sports event with all those campaigns by Peugeot Czech Republic. The final sixth part contains a comparison of the intensity of each campaign across the years 2012 - 2014. Campaigns are also compared based on other criteria and the final recommendation for the use of sporting events in the communication...
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The impact of brands on fashion and lifestyle blogs
Cirhanová, Jiřina ; Křeček, Jan (advisor) ; Vochocová, Lenka (referee)
This master thesis' main topic is fashion and lifestyle blogs and the impact of the brands and the ideal of beauty that is widely promoted in the media on them. The aim of this thesis is to find out which type of the brands can be mostly found in the blog posts with personal style of the successful bloggers and if there is a type of physical appearance that prevails among them. I am using the quantitative image analysis of Gillian Rose to test these hypotheses on photographs of bloggers. I was inspired by the work of Catherine Lutz and Jane Collins. My hypotheses are tested on photographs from three websites (Lookbook, Chictopia, Bloglovin') where bloggers are hierarchized. Bloggers are opinion leaders. This means it is advantageous for the marketing departments of brands to collaborate with them because bloggers can effectively influence their readers. Brands play an important role in life of people that believe brands can non-verbally tell the character of the brand consumer. In these days the Eurocentric ideal of beauty and the ideal of thin bodies are forced especially on women by media. The thinness is in the advertisements connected with attractiveness and successfulness, which is transferred also in the real life of people. The conclusion of this thesis indicates that there are most often...
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Building corporate identity through social and new media
Kučerová, Tereza ; Köppl, Daniel (advisor) ; Miessler, Jan (referee)
The dissertation examines the process of building corporate identity in the new social media. It defines brand images and characterises their functions in marketing communications. It surveys their practical utilisation and describes brand roles and their values, brand status and identity in strategic management, and more particularly in social media which are described herein with regard to the current situation and long-range forecasts. In a practical part it describes the building of brand identity of Bonami.cz since its creation to the present day in the social media, and compares its communication with the U.S. brand Wayfair. It strives to highlight some differences in their communication activities and puts forward recommendations for further development. The practical part then describes the perception of the brand Bonami.cz by the existing customers and confirms and rejects some working hypotheses.
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Didactic analysis of the topic of international marketing and brands
Hnyková, Andrea ; Langer, Tomáš (advisor) ; Králová, Alena (referee)
This bachelor thesis deals with marketing education at secondary economically oriented schools, specifically with the topic of international marketing and brands. The first part of the thesis contains the importance and inclusion of the curriculum in the study programs. Another theoretically focused part deals with didactic aspects and means used to teach the above-mentioned topics. Because the aim of the work is creating a case study linking the two topics mentioned above, this method is discussed in chapter three and the proposal of case studies of specific IKEA brand, including the solutions and methodological guidelines for the contracting authority, is elaborated in the last fifth chapter. The fourth chapter deals with the factual analysis of the subject, including the evaluation of textbooks used for teaching subjects in marketing at secondary schools.
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YouTubers and their influence on teenager's values in the Czech Republic
Dvořák, Marek ; Wolák, Radim (advisor) ; Soukup, Martin (referee)
The thesis "YouTubers and their influence on the values and development of teenagers in the Czech Republic" aims to determine the influence of people producing and presenting their own videos on the video-sharing website YouTube, the so-called YouTubers, on the social and educational development of teenagers. YouTube is a phenomenon of today's young generation which spends much more time on social networks than in front of television or print media, so the impact of this media on young people is considerable. The YouTubers have become within a very short period of time, approximately five years, idols of adolescents and they are influencing their values, way of expression, clothing style or their opinions on the events around them. However, for many adults this phenomenon is completely unknown or misunderstood. That is also why one of the objectives of this work is to clarify the phenomenon of YouTubers. The work focuses on the analysis of the Czech YouTube scene, its production and content. The first part is devoted to defining concepts which are important for adolescence, and theoretical bases for value creation or socialization. The second part aims to analyze YouTube as a powerful media which influences socio-cultural environment of teenagers through the videos uploaded by YouTubers. This...
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